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Top Investment Apps for Beginners in 2024

July 3rd, 2024

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Summary

  • Importance of choosing the right investment app
  • SoFi Invest: best overall with no fees and CFP access
  • Acorns Invest: best automated with spare change investing
  • Ally Invest: best runner-up with no commissions
  • TD Ameritrade: best for active trading with thinkorswim
  • Public Investing: best socially responsible app with fractional shares
  • Stockpile: best for kids with gifting stocks feature

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In today's rapidly evolving financial landscape, the right investment app can make all the difference for beginners looking to start their investment journey in 2024. Selecting an appropriate investment app is crucial as it can significantly impact one's ability to understand and navigate the market efficiently. The key criteria for choosing an investment app include low fees, ease of use, and robust educational resources. Low fees are essential because they allow beginners to maximize their investment returns without being eroded by high costs. Investment apps with low or no account minimums and zero-commission trades make it feasible for beginners to start investing with small amounts of money. This is particularly important for those who may not have substantial capital to invest initially. Ease of use is another critical factor. A user-friendly interface can make the investment process less intimidating and more accessible. Beginners should look for apps that offer intuitive navigation, simple account setup processes, and easy access to trading features. This ensures that users can focus on learning and making informed investment decisions rather than getting bogged down by complicated interfaces. Educational resources play a pivotal role in empowering beginners to become confident investors. The best investment apps provide a wealth of educational materials, such as webinars, blog posts, and courses that cover fundamental investing concepts. Additionally, access to certified financial planners or human advisors within the app can offer personalized guidance and support, helping beginners to develop and refine their investment strategies. In summary, choosing the right investment app is vital for beginners to make informed and confident investment decisions. By prioritizing low fees, ease of use, and comprehensive educational resources, beginners can set themselves up for a successful start in their investment journey. SoFi Invest stands out as the best overall investment app for beginners, and here's why. The platform is designed with new investors in mind, offering an easy-to-use interface that simplifies the investment process. One of the most compelling features of SoFi Invest is that it requires no account minimum to get started. This means that even those with minimal funds can begin their investment journey without barriers. In addition to the absence of an account minimum, SoFi Invest charges no trading fees. This is particularly advantageous for beginners who may want to make frequent trades without worrying about accumulating costs. By eliminating these fees, SoFi enables users to maximize their returns and reinvest their gains more effectively. Another significant benefit of SoFi Invest is the access to Certified Financial Planners. These professionals are available at no additional charge and can provide personalized financial advice, helping beginners to set and achieve their investment goals. This level of support is invaluable for those who are new to the market and need expert guidance to navigate their investment strategies. The user-friendly interface of SoFi Invest further enhances its appeal. The platform is designed to be intuitive, making it easy for beginners to browse through investment opportunities, manage their portfolios, and execute trades. The interface includes categorized stocks and ETFs, allowing users to quickly find and invest in the assets that align with their financial objectives. However, it is important to note a couple of limitations with SoFi Invest. One notable drawback is the absence of automatic tax-loss harvesting. This advanced investing technique involves selling a stock or mutual fund at a loss to offset taxable gains, which can be a valuable strategy for reducing tax liabilities. Beginners using SoFi will need to manage this aspect manually or seek external advice. Additionally, SoFi Invest is currently limited to US residents. This geographical restriction means that potential investors outside the United States will need to look for alternative platforms that cater to their region. Despite these limitations, SoFi Invest remains an excellent choice for beginners. Its combination of no account minimums, zero trading fees, access to Certified Financial Planners, and a user-friendly interface makes it an ideal platform for those just starting their investment journey. Acorns Invest is heralded as the best automated investment app for beginners, primarily due to its seamless approach to investing and ease of use. This platform is designed for individuals who recognize the importance of investing but may not have the time or inclination to manage their investments manually. One of the standout features of Acorns Invest is its automatic spare change investing. This innovative tool rounds up the spare change from everyday purchases and invests it into a diversified portfolio. For example, if a user spends $3.50 on a coffee, Acorns rounds up the transaction to $4.00 and invests the extra $0.50. Over time, these small amounts can accumulate and grow, making it an effortless way for beginners to start building their investment portfolio without the need for large, upfront capital. Acorns also offers diversified portfolios tailored to individual risk tolerance, goals, and time horizons. By investing in a mix of low-cost ETFs, users can achieve broad market exposure, which helps to mitigate risk. The platform provides portfolio suggestions, ensuring that even novice investors can have a well-balanced and diversified investment strategy. Additionally, Acorns is known for its low fees, which are straightforward and easy to understand. The platform charges a flat monthly fee starting at $3, which covers all the essential features, including the round-up investing, automated transfers, and access to retirement accounts and banking perks. This predictable fee structure can be more appealing than the traditional asset-based fee deductions that fluctuate with account balances. However, it is important to consider some drawbacks. One significant con of Acorns Invest is the flat monthly fee. While $3 per month may seem minimal, it can be relatively high for those with smaller account balances, potentially eating into investment returns. For users with larger accounts, this fee structure might be more cost-effective compared to percentage-based fees, but it’s something to keep in mind for beginners starting with limited funds. Another limitation is the restricted ability to choose individual investments. Acorns primarily focuses on automated and diversified portfolios, meaning users have limited options if they wish to handpick specific stocks or bonds. To access more individualized investment choices, users would need to upgrade to a Premium plan, which comes at a higher monthly cost. Despite these cons, Acorns Invest remains a top choice for beginners seeking an automated and hassle-free investment experience. The platform’s automatic spare change investing, diversified portfolios, and low, predictable fees make it an excellent option for those looking to start investing with minimal effort and expertise. Ally Invest earns the distinction of being the best overall runner-up investment app for beginners, offering a robust set of features that cater to both hands-on investors and those preferring automated options. The platform strikes a balance between affordability and functionality, making it a versatile choice for new investors. One of the primary advantages of Ally Invest is the absence of commissions on trades. This feature allows beginners to buy and sell stocks, ETFs, and options without incurring additional costs, thereby maximizing their investment returns. The zero-commission structure is particularly beneficial for those who may want to experiment with different investment strategies without worrying about accumulating fees. Ally Invest also provides a range of robo-advisor options, known as Robo Portfolios, which are ideal for beginners seeking a more automated investment approach. The platform offers two types of robo-portfolios: the cash-enhanced portfolio and the market-focused portfolio. The cash-enhanced portfolio sets aside 30 percent of assets as an interest-earning cash buffer, providing a safety net and reducing volatility. Meanwhile, the market-focused portfolio uses only about 2 percent as a cash buffer and comes with a 0.30 percent advisory fee, aimed at those looking for more aggressive growth. The easy-to-navigate app is another feature that makes Ally Invest appealing to beginners. The interface is designed to be user-friendly, featuring accessible investment tools such as market screeners, performance charts, stock analytics, and a Smart Score ranking system. These tools help beginners make informed decisions and manage their portfolios with confidence. However, there are some drawbacks to consider. One notable con is the high minimum required for wealth management services. Ally Invest's wealth management options are robust, but they come with a minimum investment requirement of $100,000. This threshold can be prohibitive for beginners who may not have substantial capital to invest initially. Consequently, those looking for comprehensive wealth management services might need to explore other platforms with lower entry requirements. Despite this limitation, Ally Invest remains an excellent choice for beginners due to its no-commission trades, diverse robo-advisor options, and intuitive app design. These features make it a strong runner-up for those starting their investment journey, offering both flexibility and simplicity to accommodate a range of investment preferences and goals. TD Ameritrade stands out as the best active trading investment app for beginners, offering a comprehensive suite of tools and features that cater to those interested in more hands-on trading. The platform charges no commissions for stock or ETF trades, making it an attractive option for new investors who want to keep costs low while gaining market experience. One of the key strengths of TD Ameritrade is its multiple account platforms, which cater to a variety of investment styles and goals. Beginners can start with the main TD Ameritrade app, which is designed to be user-friendly and accessible. As users gain more confidence and expertise, they can transition to the thinkorswim platform. Thinkorswim is TD Ameritrade's premier active trading platform, packed with advanced trading features such as real-time data, customizable charts, and a range of technical analysis tools. The platform also includes a feature that allows users to chat with expert traders, providing valuable insights and guidance. However, there are some considerations to keep in mind. TD Ameritrade was acquired by Charles Schwab in 2020, and while Schwab has announced plans to retain the thinkorswim platform, changes in managed accounts have occurred. TD Ameritrade's managed accounts, including Essential Portfolios, Selective Portfolios, and Personalized Portfolios, are no longer available to new clients. Instead, prospective investors are directed to managed accounts through Charles Schwab, which may offer different features and fee structures. On the other hand, Public Investing is recognized as the best socially responsible investment app for beginners. Public combines traditional brokerage features with elements from social networks like Facebook and Twitter, creating an engaging and educational experience for new investors. Users can follow the portfolios of experts, join group chats, and participate in live investing events, fostering a community-driven approach to investing. Public also offers fractional shares, allowing beginners to invest in high-priced stocks without needing to purchase a full share. This feature makes it easier for users to diversify their portfolios with minimal capital. Additionally, Public supports cryptocurrency trading, enabling users to invest in over two dozen cryptocurrencies, including Bitcoin, Dogecoin, and Ether. Despite these benefits, there are some limitations to consider. Public does not offer mutual funds, which may be a drawback for those looking to invest in a broad range of asset types. Moreover, the platform is not ideal for day trading, as it does not support the day trading of stocks. This makes Public more suitable for long-term investors rather than those looking to engage in frequent, short-term trades. In summary, TD Ameritrade excels as the best active trading investment app for beginners, thanks to its no-commission trades, multiple account platforms, and advanced thinkorswim platform. Meanwhile, Public Investing offers a unique, socially responsible investment experience with its social network integration, fractional shares, and cryptocurrency trading, albeit with some limitations regarding mutual funds and day trading. Both platforms provide valuable tools and features that cater to different investment styles and preferences, making them excellent choices for new investors. Stockpile is celebrated as the best kids investment app for beginners, providing a unique and educational approach to investing that is tailored for young users. This platform is designed to make investing accessible and engaging for children, offering features that help parents and relatives introduce the concepts of saving and investing at an early age. One of the standout features of Stockpile is its commission-free trades. This allows young investors to buy and sell stocks and ETFs without incurring additional costs, making it easier for them to build and manage their portfolios. The absence of trading fees ensures that even the smallest investments can grow without being diminished by transaction costs, which is particularly important for young investors starting with limited funds. Fractional share investing is another significant advantage of Stockpile. This feature enables users to purchase portions of a stock rather than having to buy a whole share. For example, if a share of a high-value stock costs $1,000, a young investor can buy a fraction of that share for as little as $5. This makes it possible for children to invest in well-known companies and diversify their portfolios without needing substantial capital. Additionally, Stockpile offers the unique ability to gift stocks through gift cards. This feature allows parents, grandparents, and other relatives to give the gift of stock, providing a meaningful and educational present that can grow in value over time. This not only introduces children to the concept of investing but also makes the process fun and engaging. The platform includes "mini-lessons" that teach kids about investing, helping them understand the basics and encouraging financial literacy from a young age. However, there are some limitations to consider. Stockpile is limited to stocks, ETFs, and cryptocurrencies, which means that users cannot invest in other asset types such as mutual funds, bonds, or real estate. This restriction may require users to look elsewhere if they wish to diversify their investments beyond the available options. Despite this limitation, Stockpile remains an excellent choice for introducing children to the world of investing. Its commission-free trades, fractional share investing, and the ability to gift stocks make it a user-friendly and educational platform for young investors. By making investing accessible and engaging, Stockpile helps to instill valuable financial habits and knowledge that can benefit children throughout their lives.